Inside EnCORE™: How OEM remanufacturing maximizes lifetime crane value

• Nate Pears, director of EnCORE™ at Manitowoc, explains how OEM-approved remanufacturing delivers long-term performance and profitability to crane owners.

For many crane owners, an ongoing challenge is trying to maintain uptime and performance while managing an aging fleet and rising capital costs. For rental companies and contractors, the pressure is on to keep equipment productive – and profitable.

That’s why it pays to consider remanufacturing. At Manitowoc, remanufacturing is run under the Company’s EnCORE™ brand, helping customers extend the life of their cranes, restore performance, and protect long-term asset value. Work is carried out by Manitowoc, or at an EnCORE™-certified dealer location, so remanufacturing becomes more than just a repair – it’s a way to unlock the full value of a crane you already own.

Cranes have a long lifecycle. Many Grove, Potain, and Manitowoc cranes rack up decades of service. But over time, wear accumulates, technology evolves, and safety standards advance. Remanufacturing gives owners a way to keep older cranes competitive without the cost of buying new.

A well-executed refurbishment can extend a crane's life by 10–15 years. Lifting performance can be restored to original specifications, and often there’s improved safety and regulatory compliance. The bottom-line benefits too, as refurbishment generally means less unplanned downtime plus the opportunity to increase rental range and maximize resale value. You can achieve near-new performance in a cost-effective manner, while keeping a familiar, proven machine in your fleet.

Why OEM remanufacturing matters

There are many independent shops offering rebuilds. But a crane is not a simple machine. It’s a highly engineered system where structural integrity, hydraulics, electronics, and safety controls all interact. That’s why choosing the OEM makes a measurable difference.

For a start, the work benefits from engineering knowledge that only the OEM has. EnCORE™ uses original design data, structural load charts, and factory tolerances to guide its process. Work is then completed in line with updated engineering standards and proprietary testing procedures. This ensures every remanufactured crane or component meets the same performance standards as when the crane first left the factory.

In addition, every EnCORE™ rebuild uses only genuine Manitowoc, Grove, or Potain parts. Our technicians follow the same processes used in our manufacturing plants, so there’s no compatibility risks, no uncertified structural repairs, and no guesswork in calibration or testing.

To enhance resale value and deliver ongoing peace-of-mind, an EnCORE™ remanufacture becomes part of a crane’s official service record. A third-party shop cannot provide the same level of documentation or accountability, nor offer the same OEM-backed warranty that EnCORE™ does. That’s reassurance that reaches all the way to the jobsite.

The business case: more value, less risk

For crane owners, the decision to remanufacture ultimately comes down to return on investment. And with EnCORE™ those returns are strong. The expenditure is cost-effective, and once the work is completed, utilization is higher thanks to improved reliability, while maintenance costs are reduced with new components. Ultimately, the crane will enjoy an extended asset life, strengthening the balance sheet, and when it’s time to sell, the residual value is higher.

If you’re exploring ways to extend crane life, reduce operating costs, or improve fleet performance, EnCORE™ is a proven path forward. Click here for more information.

CONTACT

Chris Bratthauar    
Sr. Director Marketing
Manitowoc    
T +1 717 593 5348
chris.bratthauar@manitowoc.com